What Sets Web Marketing and Design Apart From the Rest
Web Marketing and Design specializes in creating and deploying high conversion web solutions, for all companies whether they are multifaceted corporations or aspiring start-ups. Our priority is to demonstrate to your business that a professionally developed web marketing campaign is not a financial sinkhole but a revenue-generating tool that will increase brand awareness, and facilitate more sales. Utilizing our industry leading web marketing techniques, we will be the driving force behind what really counts—more relevant traffic, increased conversion and a significant ROI for your company. Our experts will enhance your existing Internet marketing campaign or build a customized web marketing campaign from scratch.
Web marketing starts with a needs assessment. Our team will meet with you to evaluate your current position in the market, your various objectives in said market, and lastly, to develop a plan that will make the later goals a reality.
The first step to creating that is conducting market and keyword research. You may have the most appealing site on the web with the foremost technology available, but if the traffic to that URL is of the limited variety, all that excellence is without purpose. We identify keywords and phrases that your customers are searching for and optimize your site to match their needs. This approach allows you to sell what customers want, when they want it.
On-site optimization (meaning intra website optimization) is another key ingredient; we make it easy for search engines to read your site. Some methods we use include:
- Give each page a relevant and unique title (top of window)
- Write meta descriptions that relate each page (search results summary)
- Align page headers with page title and meta description (article name)
- Assign proper file names to each page (www.example.com/file-name)
- Modify page copy to have the proper relevant keywords and phrases
Sites that are efficiently optimized will garner a higher search engine ranking, thus getting you to that visible position of prominence on Google (as well as Yahoo, Bing, etc) as soon as possible. Web Marketing and Design’s specialists can refine your on-site optimization in conjunction with our keyword research to give your site the ability to move from planning profitable margins to enjoying them. If a more in-company solution suits your needs, we are fully capable of consulting with your web development team in methods for pursuing the best on-site practices, ask us about site architecture.
On-site web page optimization is just the tip of the spear in your company’s new marketing campaign; off-site optimization is the rest of the spear. This practice is what gives your site the podium in higher search engine rankings. The basis of off-site optimization is utilizing effective techniques to ensure that people on the web are talking about. This chatter secures your status as a leader in your field, which is perceived by search engines as legitimate reason to advance your company’s web presence to the top. Web Marketing and Design recommends the use of the following techniques to create that online popularity. Contact Web Marketing and Design and get started today!
- Pay Per Click (PPC)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Link Building
- Video Marketing
- Affiliate Marketing
- E-mail Marketing
Beyond web marketing, effective website design is the next step in your company’s evolution. That design is the opening handshake that transmits exactly how your company should be perceived. A failure to take this into account will mean that regardless of your browser traffic levels, your bounce rate will remain high while your conversion rate will remain low. Our website design team is the solution to that problem. While employing the best practices in design and development, we can implement split testing to gauge your audience’s response to new website features. This testing allows us to refining your sales funnel and gets the most out of each visitor. Coupling that tactic with continuous scrutiny and improvement of your website will give you the competitive edge in today’s dynamic web 2.0 world.
Why We Are Different
SEO is snake oil. If you have not heard that expression yet, it is only due to not having purchased a prepackaged SEO system that promises the world (#1 in Google, Yahoo, Bing! Etc.) or hired a firm that uses technical jargon to impress upon you their indispensable services without giving insight to their methods. SEO is hard work and it takes time. Automated systems rarely work because search engine algorithms are continually changing to combat the ever-growing spam problem. So building buzz and generating traffic requires real people, native to the culture and language you are targeting to going out into the web and engaging in conversation. It’s easy to get thousands of irrelevant links, but if you do this too much search engines will recognize you as spam and your traffic will disappear.
Web Marketing and Design has an open door policy. Everything we do to benefit your company will not be hid behind cryptic explanations of technical jargon. We believe that through honest direct dialogue, trust can be built that will lead to increased trust and therefore a more productive relationship. In that vein we choose to publish all the tools and techniques we use on our site. If you have a limited budget we are fully capable of consulting with your marketing team in enhancing your SEO in house, answering any questions you post on our Web Marketing and Design forum, and providing you with plenty of tried and trusted training tips to help your business realize its goals. Web marketing takes time and skill. You are more then welcome to use our techniques and tools for your own SEO program. But, if you decide to stick to what your good at, running your business, we can do what we are good a—expertly run your SEO campaign.
Core Competencies
Our core competency is web marketing. Web marketing is also know as Internet marketing, SEO, SEM, i-marketing, online marketing or eMarketing all of it is marketing of products or services over the Internet. Web Marketing is a term that better describes our service because we look at all aspects of your online marketing campaign from on-site web design, crawl ability and optimization to off-site link building, reputation management, social media marketing, e-mail marketing and more. In short and to use a better know buzz word we are a Search Engine Optimization Company.
Company Credo
Our goal is to be different from other SEO firms on the basis of a credo that dictates these specific practices: ongoing professional collaboration that will include constant continuing education in order to further quality development (so ask us a question on our forum we want you to try and stump us), as well as a ethical drive that will assure all clients receive services necessary to their prosperity, instead of merely ensuring enough of a facade to pad the coffers of our company.
Company Traits
Colleague Standards
To coincide with our credo all of our colleagues and partners are vigorously evaluated before we work with them. It is imperative that our colleagues have formal education and work experience in their respective fields. All of our colleagues are tested and evaluated with an independent third party competency test insuring that they bring the skills required of web marketing and design. Our software is tried and tested by unbiased third parties and again by our internal team to insure every part of our business is operating at its highest potential. Efficiency is another important matrix we use to grade our colleagues. Some firms out their charge very little per hour for SEO or web design, if it takes them five hours to do a job that takes 30 minutes you are not saving money but buying a cheap product. This will cost you more in the long run. Other firms farm out copy writing and link building to non-native speakers, when this happens you need to think about your online reputation, if it appears cheap and uneducated your not going to build trust in the eyes of your clients. Our reputation management team will not let this happen to you. Contact Web Marketing and Design today to get a free quote.