What is Revenue Marketing
Marketing and sales alignment is on the to do list at most B2B companies, but many struggle to find it or even fail to recognize the value of it. According to IDC it was found that B2B organizations are losing close to 10 percent of revenue per year due to their inability to align sales and marketing around the correct processes and technologies. Marketing automation software companies are reporting growth year over year at an amazing rate, but marketers fail to fully implement their technologies.
To become an efficient revenue marketer it’s apparent that organizations need to bridge the gap between sales and marketing but how do they go about doing it? Organizations spend a substantial amount of money on marketing efforts, but are they getting their targeted ROI or have they even accounted for it? Web technologies are getting more advanced but do they have the talent within their organization get peak performance from it? Are your competitors getting an unfair advantage because they’ve got a head start on their marketing automation program?
No related posts.