What is Social Media Optimization (SMO)

Social Media Optimization, (SMO) is the process of optimizing your company’s brand and image through social media channels like Facebook, Twitter, Youtube along with many other forms of social media; RSS feeds, social news and sharing buttons are social ways for your users share your content. Social Media Optimization is a way to engage your target audience in conversation and build business to consumer relationships.

Web Marketing and Design consults and runs social media marketing campaigns for our clients.

Why you need SMO

Social media marketing is a form of viral marketing and the right campaign can pay dividends for our clients. A properly run social media campaign can make brand awareness and image grow exponentially, careful, a poorly run campaign will show little to no growth or worse it could damage your brands image.

Our Social Media Management Process

  • Discovery
  • Listen
  • Engage
  • Provide Value

The process of SMO starts with a consultation with our clients. First, we work together to understand your industry and your business goals we then establish goals for your social media campaign.

After listing to your community we then use a variety of tools and our expertise to develop a plan to roll out your social media campaign. Again, the important objective here is for you the client to have a clear understanding of what your goals are for social media.

Based off your goals we design a SMO strategy to help achieve your goals and engage your audience in there online communities. At this point we can either run your social media campaign or we can train your staff roll out the campaign in house.

We provide value to your clients via their social media channels. We develop a great resource for your target audience and encourage them to share with their friends in the community. Depending on your business goals and your target audience we provide videos, tips, ticks, blogs, resources and many other interesting goodies designed to get your target market talking about you.

Web Marketing and Design specializes in creating exceptional SMO campaigns.

Online reputation management because a big part of the game. Since we are engaging with your clients it is essential that we understand your industry and work close with your team and your community to convey the proper message.

A poorly run social media campaign can make your brand look cheap.

Unless this is your goal this will only hurt your brand. Web Marketing and Design will create a SMO plan for you to meet your strategic business goals contact us today to make your social media work for you!